Unlock retail growth in 2025

What sets the best retailers apart? Discover how to win sales today and build for the future with our latest whitepaper.
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U.K. retailers have seen a 20% drop in brand value. Will you defy the trend?

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Inside this report: Your roadmap to retail success in 2025

U.K. retailers face a critical challenge: while 98% of customers are satisfied, they are less brand loyal. The good news: new Google research, produced in partnership with Kantar, reveals that differentiation is the key to driving future growth and building lasting customer relationships. By focusing on three key priorities, you can unlock the Differentiation Dividend:

  • 1
    Show up when it matters most
  • 2
    Show value to drive conversions
  • 3
    Showcase your uniqueness
“To stand out and thrive in 2025, retailers must be present and visible at the point of purchase, maximising efficiency and removing friction from the shopping experience.”

Malcolm Pinkerton

Global Head of Retail Insights, Kantar

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The Differentiation Dividend